Actualities Print E-mail

Radio actualities, also known as newsmaker sound bites, are a mainstay of radio broadcast journalism.  Strauss Media Strategies, Inc. can record and distribute audio actualities to targeted radio stations to fit the needs of just about any radio outreach campaign.  Strauss Media Strategies will pitch your actuality and an advisory providing details of the story to targeted radio newsrooms.  News reporters, anchors and writers then use the material to incorporate the story and sound bite into their newscasts.  This is an excellent option for getting a client’s story, along with the voice of a spokesperson, on the air.

Another very effective option for actuality distribution is the use of a dial-in actuality line.  Strauss Media Strategies takes care of all set up and maintenance of the line. This system consists of the establishment of a toll free dial in number.  Targeted radio outlets are notified by e-mail or fax of the availability of the actuality line along with background information on the story. A dial-in actuality line can be used for a one-time event, or the line can be continually updated with fresh actuality content and information as a fixed place source for radio outlets to obtain fresh information about a particular subject or event.

Please contact us to schedule a Radio Actuality.
 

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
[E] info@straussmedia.com
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Carrie Engel

Communications Coordinator, National Geographic Society
"I just got back from a meeting with our vice president of sales for National Geographic Society books and he let us know that a Barnes & Noble in Salt Lake City recently purchased 201 copies of Life in Color to sell in their stores. He specifically cited the radio tour for what caused this increase in sales so I wanted to let you know what a great job your team at Strauss Media Strategies did and how much we appreciate the help from your team. A purchase like that in a time when books are dying (especially during the holiday season when they are overrun with gift books) is amazing!"
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