Why Television? Print E-mail

If you want to take aim at a big target for your message, television is the answer


According to the Pew Research Center's, "State of the News Media 2015", audience numbers for evening network news broadcasts are up 5% from 2013 to 2014, according to Nielsen Media Research data. For the second year in a row, early evening and morning local news viewership also is up, while ad revenue was up 7% in 2014 to nearly $20 billion. Revenue for 2014 rose when compared with 2010, the ad-rich last midterm election year, by 2%. According to research from BIA/Kelsey, the amount of ad revenue received in 2014 is roughly equal for local TV and for newspapers.

A separate 2014 Neilson report shows that the average American watches more than five hours of live television every day and a further 2013 Pew Research Center Report shows that nearly three-quarters of Americans, (71%) watch local TV news and almost two-thirds, (65%) watch network news over the course of a month. And over one-third (38%) of Americans watch news on cable television.

In fact, Americans watch television more than they do just about anything else! The U.S. Bureau of Labor Statistics most recent American Time Use Survey confirms that watching TV is the nation’s favorite leisure time activity.

These facts are underlined by research from the company that tracks television viewing. According to a recent Nielsen report, it is almost impossible to find a household that does not watch television. Nielsen found that fully 99% of U.S. Households have at least one television set in the home, and 55% of the homes have three or more television sets.

And those television sets are turned on: A lot! Nielsen reports that the average person spends an average of more than 34 hours a week watching television.

Clearly, anyone who is intent on reaching the broadest possible audience with their message has good reason to consider television as a key ingredient in their communications mix.
 

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Jeff Eller

Founder, The Jeff Eller Group, Former White House Office of Media Affairs
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