Television is the top source of news and information in the country, outpacing the internet and newspapers. A 2012 survey by the Pew Research Center confirms that TV news remains the top source of news for Americans.

78% of Americans say they get news from local TV, and 73% say they get news from national broadcast or cable television, more than any other source. In fact, Americans watch television more than they do just about anything else! The U.S. Bureau of Labor Statistics most recent American Time Use Survey confirms that watching TV is the nationís favorite leisure time activity.

These facts are underlined by research from the company that tracks television viewing. According to a recent Nielsen report, it is almost impossible to find a household that does not watch television. Nielsen found that fully 99% of U.S. Households have at least one television set in the home, and 55% of the homes have three or more television sets.

And those television sets are turned on: A lot! Nielsen reports that the average person spends an average of more than 34 hours a week watching television.

Clearly, anyone who is intent on reaching the broadest possible audience with their message has good reason to consider television as a key ingredient in their communications mix. .

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