Bites and B-Roll Package Print E-mail

A key component to many successful video and multimedia campaigns is the inclusion of a Bites and B-Roll package.

This package, which can include any number of video and audio elements, can help illustrate your message and provide context for your overall campaign. Often, a Bites and B-Roll package is created and produced to support broadcast interviews, such as those that take place during an SMT or as part of a Ground Tour, but a properly produced and pitched package may sometimes be pitched on its own in order to allow reporters and producers to create news packages based solely on the footage provided. In fact, packaging video sound bites is a great way to distribute footage of celebrities or other individuals who cannot be made available for multiple interview opportunities.

Strauss Media Strategies can produce a b-roll package custom tailored to the needs of any client. The final product generally consists of footage related to the subject matter that is shot by a professional video team, sometimes incorporating stock footage of logos, products, etc. We will work directly with the client to develop the concept, and a full production team under the direction of a professional video producer will assemble relevant video footage that is then edited into a finished b-roll package. Sound bites from an interview Strauss Media would conduct or from a specific live event could be included in the b-roll package, depending on the needs and goals of the client.

Please contact us to schedule a Bites and B-Roll Package distribution.

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
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Joana Casas

National Manager, Media Relations, Juvenile Diabetes Research Foundation
"You couldn’t have been more professional and knowledgeable handling and securing interviews for us with outlets and shows we would never have even thought of! It was as if one of our own team members was in charge! In fact, we’ve had chapters from all over the country report back to me that they heard the interview with Dan Raviv on CBS Radio Network. I have to say that in all my years managing Children’s Congress, this is the first time that radio has gone so well. I’m glad that your team took our concerns about spotty bookings and inaccurate reporting seriously, and we didn’t once have to question the quality of the interviews booked. I look forward to working with your team again in the near future!"
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