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Television Ground Tour |
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Another television-related service that Strauss Media Strategies offers is television ground tours
In a ground tour, our staff books in-studio interviews for the guest for both national and local TV outlets. Strauss Media Strategies takes care of the booking arrangements and, when warranted, will also accompany the guest to the television appearance. Much like a satellite interview, a ground tour interview can be either live, taped, or taped-as-live.
In fact, Americans watch television more than they do just about anything else! The U.S. Bureau of Labor Statistics most recent American Time Use Survey confirms that watching TV is the nation’s favorite leisure time activity.
A ground tour is an excellent alternative to an SMT for a message that concentrates on a specific geographic area when the guest is able to be physically present in that area. Most networks also maintain studios on Washington, Los Angeles, New York, and other major cities that can be utilized for network interviews. Network interviews can also often be arranged using the local studios of affiliate stations.
Television ground tours can be booked on a one-off basis, or in a grouping of several interviews that take place over time.
Please contact us to schedule a Television Ground Tour campaign.
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James Lee Witt
Fmr. Director, Federal Emergency Management Agency
"The work Strauss Media Strategies did in support of our Arson Prevention Initiative has made a tremendous difference and we could not have reached nearly as many people in our grassroots campaign without your help. Even on your busiest days, you were always there to help us with strategic use of radio." |
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