Why Radio? Print E-mail

If you want your message to be heard, someone has to listen to it!

In this age of ever changing communications technology, research tells us that radio remains one of the most efficient and effective ways of communicating a message to the public. Arbitron Corporation research tells us that more than nine out of ten people listen to the radio for several hours every week. And, in the words of a well known slogan, "Radio is the in Air Everywhere". From small town community radio outlets to huge national networks, radio reaches target audiences that reach across all demographic profiles, and precise audience measurement techniques allow for very specific targeting of your message.

Radio’s reach is strong and growing. According to the annual 2010 release of Arbitron's authoritative "RADAR © 104 National Listening Report," radio now reaches 93.2% of the 12-years and older population in a typical week. This represents an increase over the year-earlier report, for a total of more than 239-million individual weekly listeners.

Radio delivers great demographics. Arbitron weekly listening research found that radio reaches more than 95% of adults with annual incomes of $75,000 or more, and radio reaches more than 94% of college graduates during a typical week.

Radio is ubiquitous. Radio is accessible just about everywhere. The RADAR © 104 study found that about 30% of listeners listen at home, 73% listen in the car, and more than 16% listen at work.

Radio is an on-ramp to the internet. Radio seamlessly interfaces with the internet and social media in numerous ways. Streaming radio has become a routine part of millions of user's lives through computers, internet radios, and PDAs. A study by Edison Research and Arbitron, "The Infinite Dial 2010" found that 40% of online listeners listen mostly to the online streams of AM/FM radio stations. News reports and interviews that are carried on radio stations often also end up featured on radio station websites and those websites can deliver a large bonus audience. The "Infinite Dial" study discovered that 31% of the population uses radio station websites.

People are passionate about radio. A summary statement in "The Infinite Dial" study says it all. The researchers concluded, "Radio continues to be perceived as central to people's lives, especially when contrasted with the precipitous decline by other traditional media."

Strauss Media Strategies, Inc.
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Jeff Eller

Founder, The Jeff Eller Group, Former White House Office of Media Affairs
I wholeheartedly recommend Strauss Media Strategies, Inc. They have an uncanny way of getting through the clutter of talk and news radio to deliver high quality results every time. Their commitment to quality and use of the latest radio equipment and technology puts them above the competition."
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