Bites and B-Roll Package Print E-mail

A key component to many successful video and multimedia campaigns is the inclusion of a Bites and B-Roll package.

This package, which can include any number of video and audio elements, can help illustrate your message and provide context for your overall campaign. Often, a Bites and B-Roll package is created and produced to support broadcast interviews, such as those that take place during an SMT or as part of a Ground Tour, but a properly produced and pitched package may sometimes be pitched on its own in order to allow reporters and producers to create news packages based solely on the footage provided. In fact, packaging video sound bites is a great way to distribute footage of celebrities or other individuals who cannot be made available for multiple interview opportunities.

Strauss Media Strategies can produce a b-roll package custom tailored to the needs of any client. The final product generally consists of footage related to the subject matter that is shot by a professional video team, sometimes incorporating stock footage of logos, products, etc. We will work directly with the client to develop the concept, and a full production team under the direction of a professional video producer will assemble relevant video footage that is then edited into a finished b-roll package. Sound bites from an interview Strauss Media would conduct or from a specific live event could be included in the b-roll package, depending on the needs and goals of the client.

Please contact us to schedule a Bites and B-Roll Package distribution.

Strauss Media Strategies, Inc.
National Press Building
529 14th Street, NW, Suite 1163
Washington, DC 20045
[P] (202) 638-0200
[F] (202) 638-0400
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Carrie Engel

Communications Coordinator, National Geographic Society
"I just got back from a meeting with our vice president of sales for National Geographic Society books and he let us know that a Barnes & Noble in Salt Lake City recently purchased 201 copies of Life in Color to sell in their stores. He specifically cited the radio tour for what caused this increase in sales so I wanted to let you know what a great job your team at Strauss Media Strategies did and how much we appreciate the help from your team. A purchase like that in a time when books are dying (especially during the holiday season when they are overrun with gift books) is amazing!"
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